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Together at home
Guru, Eric E Surbano, Published on 27/03/2020
» Staying home, barely going out, staying in your PJs for the majority of the day, taking them off to shower some time in the afternoon only to change into fresh cleaner PJs -- welcome to the new normal. I forgot to mention the part where you work from home but let's be honest, are you really working from home or did you just breeze past one season of a TV show you're now re-watching for the fourth time? Nevertheless, we all seem to be confined to our homes for the foreseeable future. You may be the introvert of introverts but even you may get bored and stir-crazy being stuck in one place for a long time. Here are a number of things to give some levity to your lockdown.
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Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
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