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Showing 1-6 of 6 results
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Burger King rejigs strategy to widen appeal
Business, Pitsinee Jitpleecheep, Published on 10/08/2023
» In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of customers and generate additional revenue.
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Burger King adopts digital transformation
Business, Pitsinee Jitpleecheep, Published on 06/10/2023
» Burger (Thailand) Co, the operator of Burger King in Thailand, is adopting digital transformation as consumer behaviour shifts, in a bid to grow its brand affinity.
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Burger King aims to maintain 20% hike in sales
Business, Pitsinee Jitpleecheep, Published on 06/12/2023
» Burger (Thailand) Co, the local operator of Burger King, is aiming for a 20% increase in sales for a second consecutive year in 2024.
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Thai Silk shifts to iconic lifestyle company
Business, Pitsinee Jitpleecheep, Published on 21/11/2023
» The Thai Silk Co, the operator of the Jim Thompson brand, is undergoing a transformation from a silk-focused enterprise to a pioneering iconic lifestyle company, with plans to diversify into the hotel and homeware sectors over the next 3-5 years.
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Iconsiam sets aside B1bn to renovate luxury complex
Business, Pitsinee Jitpleecheep, Published on 07/11/2023
» Iconsiam Co, the operator of Iconsiam mall, is set to invest 1 billion baht to renovate the complex, scheduled to commence in July 2024.
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Index Creative bets on overseas growth
Business, Pitsinee Jitpleecheep, Published on 26/09/2023
» Index Creative Village Plc, an events organiser and marketing service company, is reinvigorating efforts to expand its international presence, aimed at bolstering revenue and mitigating business risks in the coming year.
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