Showing 1-10 of 18 results
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Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
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Finding a niche
Life, Sasiwimon Boonruang, Published on 14/06/2017
» Being an online influencer is mightier than the sword these days. With a certain number of social media followers and the ability to assert opinions, theoretically anyone can become one. But it is not easy to sustain power if the influencer cannot maintain focus.
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Depa eyes Coding Thailand sea change
Business, Sasiwimon Boonruang, Published on 07/06/2018
» The Digital Economy Promotion Agency (Depa), part of the Digital Economy and Society (DE) Ministry, has introduced the "Coding Thailand" project in collaboration with the private sector to encourage Thai youths to develop computational thinking skills.
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Invigorated by young blood
Business, Sasiwimon Boonruang, Published on 05/05/2018
» In a male-dominated world, the lady boss of Sea Thailand, the local provider of Garena online games, has proved that a woman's power lies in her creativity, intuition and ability to lead a business.
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On the cutting edge
Life, Sasiwimon Boonruang, Published on 11/04/2018
» The challenge thrown at contestants at the Annual Student Meeting on Automotive Embedded Systems (AMAS) was to design software that could control a model car to run past a set of obstacles.
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Creating a new cycle
Life, Sasiwimon Boonruang, Published on 15/11/2017
» Thailand is not a bicycle-friendly country. The areas where cyclists are more welcome are restricted such as university campuses or a few tourist attractions. However, two large bicycle-sharing services from China have been gearing up for a strong presence.
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ADI: Region lags in purchases via mobile
Business, Sasiwimon Boonruang, Published on 13/07/2017
» Southeast Asia has seen significant gains in smartphone traffic and conversions, but still lags other countries, according to Adobe, the world's leader for digital transformation.
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4.5G arrives in Bangkok
Life, Sasiwimon Boonruang, Published on 13/04/2016
» Smartphone users will be able to enjoy a connection speed beyond 1Gbps based on AIS's 4.5G network once their handsets support the LTE-U technology.
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Palm shopping
Life, Sasiwimon Boonruang, Published on 08/10/2014
» The huge growth in the number of mobile device users has boosted online shopping, but the rate of e-commerce penetration in Thailand is still relatively low compared to other nations, according to Riccardo Basile, CEO of Lazada Thailand, the leading e-commerce company in Thailand and Asia Pacific.
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Thai start-up cleans up
Life, Sasiwimon Boonruang, Published on 27/08/2014
» People are using smartphones for almost every conceivable task and chore nowadays, including their laundry. If you have ever suffered from a missed delivery of laundry or have forgotten the opening hours of your local laundry shop, then WashBox24 could very well solve your problems. This is a laundry service where people drop off and pick up their items 24 hours a day, 365 days a year.
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