Showing 1-10 of 27 results
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Taking on the big brands
Life, Sasiwimon Boonruang, Published on 09/08/2017
» Product designers of today work differently from their predecessors. Without an online marketplace, selling know-how was a must for those selling their goods in the past. Today, designers who lack expertise in business and marketing do not need to even know where is best to sell their products or where to find customers, thanks to online channels which can reach a huge number of customers.
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Making mascots
Life, Sasiwimon Boonruang, Published on 10/05/2017
» When someone mentions the Kumamoto Prefecture in Japan, the image that pops up in our heads is that of a black furry bear, with circular red cheeks and wide eyes. The mascot is called Kumamon, and it represents the success of character design, associating a recognisable image with a place -- a symbol that works culturally as well as economically. Kumamon was estimated to generate over 123 billion yen (37.7 billion baht) in income in 2014, according to the Bank of Japan, and functions as an effective tourism promoter.
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Running with the dogs
Life, Sasiwimon Boonruang, Published on 03/05/2017
» While running with your dogs can be healthy and fun, it can also be rewarding as you can now make charitable contributions to Siriraj Hospital through the activity.
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Get your game on
Life, Sasiwimon Boonruang, Published on 31/01/2017
» Board games have become quite a trend in Thailand in the past few years. In response to their popularity, TK Board Game Club by Thailand Knowledge Park (TK Park) is holding a special activity on Feb 11 at TK Park where board game enthusiasts, as well as beginners will be able to learn more about this recreational activity.
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'Money, people and connections'
Life, Sasiwimon Boonruang, Published on 11/01/2017
» Start-ups in Thailand usually work this way -- first they come with their ideas, then they pitch it to the venture capitalists for money with an objective to solve a pain point for users. But this business model is different from what MFEC, a leading local system integrator, has been implementing.
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Just too prompt
Life, Sasiwimon Boonruang, Published on 18/07/2016
» A friend of mine in Trang province asked in a chat group if she should register on PromptPay. Many senior people in her community, she said, have been approached to apply for the service since they will be able to receive the state's living allowances faster and more conveniently.
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Thank the maker
Life, Sasiwimon Boonruang, Published on 10/02/2016
» In Chiang Mai on the last weekend of January, Thai makers gathered to share ideas and discuss how creativity can benefit local innovators and inventors in the digital era. The maker space movement is international; the term refers to groups of people who have a passion for innovation and creation through IT and digital tinkering — a high-tech DIY community, working on hardware or software, enabled by cheaper technology such as 3D printing, and home-grown enthusiasm.
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Replicate: the secret to success
Life, Sasiwimon Boonruang, Published on 07/10/2015
» There is no winning formula for success in online business. But when an innovative idea coupled with an efficient tool meets customers' needs at the right time, then that more than often results in triumph.
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They've got game
Life, Sasiwimon Boonruang, Published on 05/08/2015
» Game Casters are online celebrities who inhabit unique pockets of YouTube — "pockets" may not sound large enough when the most popular of them has 38 million followers. To "cast game", as the activity is known, is for these people to play through a video game (say, Minecraft) accompanied by humorous, irreverent and sometimes swear-ridden commentary, and their whole subjective experiences are recorded and broadcast on YouTube channels for their fans to watch.
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Creating a community of characters
Life, Sasiwimon Boonruang, Published on 22/07/2015
» Character design in Thailand was once the reserve of only a small number of established companies like 2Spot Communication, Vithita Animation and Kantana Group, who, by and large, managed to bring the bulk of their characters, including Bloody Bunny, Biscuit, Unsleep Sheep and Luko to different formats like animated features, games and merchandise.
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