Showing 1-10 of 14 results
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Credit Suisse collapse leaves sports sponsorships in limbo
AFP, Published on 23/03/2023
» GENEVA - The takeover of Swiss bank Credit Suisse leaves many sports stars, teams and tournaments with a big question mark hanging over their lucrative sponsorship deals.
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New-look European golf tour to host first tournament in Japan
AFP, Published on 24/11/2021
» TOKYO - The new-look European Tour will make its first foray into the lucrative Japan golf market in 2022 after adding the ISPS Handa Championship to next year's recently announced schedule.
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Humour and a helping hand
Asia focus, Published on 03/05/2021
» Atsushi Taketani knows exactly how to make himself stand out in public in a way that also helps promote his home country.
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Malaysian-Thai Chamber of Commerce fosters business engagement in Thailand
Published on 02/10/2020
» The Malaysian-Thai Chamber of Commerce (MTCC) was registered on June 21, 2002, with the Ministry of Commerce of Thailand. The organisation, which today comprises 155 corporate and individual members across Thailand, was officially launched and introduced to the public on July 6, 2002 by Tun Dr. Mahathir Mohammad, the former prime minister of Malaysia.
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Nike cheers return of pro sports as earnings top expectations
AFP, Published on 23/09/2020
» NEW YORK: Nike shares rocketed higher Tuesday after the company reported blowout quarterly earnings on strong digital sales and its CEO cheered the return of pro sports.
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Marketers Experiment With TV Ads in Console Videogames
Business, Published on 29/07/2020
» Marketers are putting TV ads in videogames played on consoles, an experiment in trying to reach younger audiences who are watching ever less traditional TV.
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Tee up and transform
Business, Published on 09/10/2019
» As I watched Shane Lowry win the British Open a few months ago, I tried to get my younger daughter interested in golf by highlighting its uniqueness. Unlike most other sports, I told her, you don't just compete against your opponents, but also against the course you are playing on. While the rules of the game never vary, the conditions under which it is played change dramatically with every course.
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Game on! E-sports tallies massive growth, offers novel careers
Business, Suchit Leesa-nguansuk, Published on 01/08/2019
» More affordable gaming computers, the rise of mobile gaming and a new generation enthusiastic about e-sports is giving rise to a massive and fast-growing gaming industry in Thailand.
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Songkran attracts 3.09m foreign visitors
Business, Suchat Sritama, Published on 17/05/2018
» Thailand welcomed 3.09 million visitors last month for Songkran, mainly guests from Asia, says the Tourism and Sports Ministry.
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Game on
Asia focus, Freddie Hayward, Published on 18/09/2017
» Komsan Jandamit has been playing video games ever since his mother bought him a Nintendo Game Boy when he was young. During his teenage years, Mr Komsan would spend up to six hours a day playing video games, with immersive role players being his favourite. Final Fantasy, The Legend of Zelda and Dragon Quest are just a small selection from a long list.
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