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Channelling change
Life, Post Reporters, Published on 01/08/2016
ยป As audience perception and technology keeps developing, the challenges faced by print and broadcast media remain acute. Last month, Nielsen Thailand reported a 7.86% drop in total advertising value during the first six months of 2016, with digital television down 9.03%, newspapers down 17.43% and magazines down 28.15%, meanwhile online media grew by 72%. We talk to five media professionals about the shifting landscape, from the strength of traditional media to Facebook Live and web TV.
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