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  • LIFE

    Simply the best

    Muse, Parisa Pichitmarn, Published on 18/11/2017

    » Those outside the fashion loop may not have heard of Dry Clean Only. The fashion capitals of the world have long been shopping their embellished pieces by the wardrobe, and it would be a shame to miss out on one of the hottest local designer brands of the moment, as seen in US Vogue and other notable places.

  • LIFE

    Concerned citizen of the world arrives from Westeros

    Muse, Parisa Pichitmarn, Published on 14/10/2017

    » The Nikolaj Coster-Waldau on television screens and the one in real life share a striking similarity -- both are adamant in their wills to fight off the White Walkers.

  • LIFE

    In the dark

    Life, Parisa Pichitmarn, Published on 13/01/2016

    » Thailand's advertising industry occupies both the highest and lowest grounds when it comes to pushing creativity. We're often regarded as the funniest peddlers in the world, and there's a long string of Cannes trophies and instantaneous LOL-reactions to prove it. But, at the opposite end of the spectrum, we also sometimes attract international media attention for the wrong reasons, such as the discriminating ads that continue to infiltrate the public sphere. Last week, beauty company Seoul Secret caused an uproar with its whitening pill tagline that brazenly voiced what other skin-whitening ads in Thailand have been subliminally implying for decades: "You just need to be white to win." 

  • LIFE

    Go for a Burton

    Life, Parisa Pichitmarn, Published on 30/04/2015

    » Most Thai people probably own no less than one article of clothing from the Jaspal empire, and the name Arcadia Group has the same effect in the United Kingdom. This multinational retail giant is behind high-street names that literally fill a British consumer's wardrobe, owning globally popular brands Topshop, Topman, Miss Selfridge, Wallis and Dorothy Perkins. Central Marketing Group has brought this whole high-street haven to Thai fashionistas, with its latest import being Burton — a menswear line that has offered quality suits since its inception in 1903.

  • LIFE

    Scoring with winning hairdos

    Life, Parisa Pichitmarn, Published on 25/12/2014

    » It takes a sports victory to incite the nation into a frenzy — and this time it's a little more than just mere sport.

  • OPINION

    L is the loneliest letter

    Life, Parisa Pichitmarn, Published on 19/06/2014

    » The Google doodle that greeted me upon turning on my computer three days ago could not have encapsulated my life, in animated cartoon form, any better.

  • LIFE

    Cheers to tradition

    Life, Parisa Pichitmarn, Published on 31/01/2013

    » Among the people that always show up at the annual football game between Chulalongkorn University and Thammasat University, there is probably no one who knows every step and particular of the event from start to finish, down to the very last second, than Boonpachakasem "Jeng" Sermwatanarkul.

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