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    More than just football

    Business, Published on 11/07/2018

    ยป The amount of data available to be mined during a major sporting tournament is almost unbelievable. If companies and analysts can harvest and utilise the data well, it would benefit them greatly. Google, for example, usually has a dedicated team during the World Cup that scours real-time search data to present useful, shareable facts and visuals for users.

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