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  • BUSINESS

    Winner takes all

    Asia focus, Published on 27/04/2015

    ยป Twenty years ago, going to the movies in Thailand was not always an enjoyable experience. Many cinemas were getting run-down and owners were afraid to invest in improvements because film piracy was crippling sales. Tickets could not be booked in advance. Scheduling was arbitrary and a film could be pulled without notice if it wasn't drawing people.

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