Showing 1-10 of 21 results
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The Yin of creativity: for happy, hard-working staff
Business, Detlef Reis, Published on 02/03/2017
» 'How can we make our organisation more creative? And please, keep it simple," a client interested in creativity training for some Asian senior executives asked me.
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Creative cultural change is like striving to live a healthier life
Business, Detlef Reis, Published on 08/12/2016
» This week I attended the Ispim (International Society of Professional Innovation Management) Innovation Summit in Kuala Lumpur. Apart from presenting a paper and running a workshop, I also was asked to moderate a panel discussion on "Creating a Culture for Innovation". While preparing for the session, I noticed an interesting similarity: creating an innovation-friendly culture in an organisation is like striving to live a healthier life.
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The creative laws that govern innovation
Business, Detlef Reis, Published on 28/04/2016
» Have you ever thought about the creative laws that govern an innovation process? In the context of a particular domain, a law is a statement of fact, based on observation, that a particular natural or scientific phenomenon always occurs if certain conditions are present. It may also be a generalisation based on a fact or event perceived to be recurrent. Today, let me share with you a series of creative laws that other innovation experts and I have noticed during our years of work in the innovation domain.
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Dos and don'ts for a successful innovation project
Business, Detlef Reis, Published on 21/01/2016
» At the beginning of a new year, many businesses consider doing something innovative to refresh their products and services or the ways they promote and deliver them. Planning and successfully running an innovation project is both a science and an art. Today, I will share with you eight dos and don'ts. Beware of the don'ts to avoid project failure (mediocre, ordinary ideas and outputs) and heed as many of the dos as possible to enjoy project success (extraordinary ideas and innovative results).
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Are you ready to be an entrepreneur? (Part 2)
Business, Detlef Reis, Published on 25/09/2014
» My last column identified five decisions you need to make when starting a new venture: Do you have an entrepreneurial mindset? Is your business idea really worth pursuing? When should you start? Should you go it alone or with partners? How to structure a partnership? Here are the other five decisions you must consider carefully to have a good chance of succeeding as an entrepreneur.
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Marketers should put their trust in innovators
Business, Detlef Reis, Published on 19/03/2015
» 'Business has only two functions — marketing and innovation," American management consultant, educator and author Peter Drucker once said, and he was right, although I would reverse the order, as innovation must create the products to be marketed. But helping marketers with innovation has shown me that marketers think like Drucker, with marketing being primary and innovation secondary.
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Creativity along the road less travelled
Business, Detlef Reis, Published on 02/04/2015
» 'Two roads diverged in a wood and I — I took the one less traveled by, and that has made all the difference", wrote Robert Frost in "The Road Not Taken".
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Fear of losing may be why you're not winning
Business, Detlef Reis, Published on 14/08/2014
» As part of the decision-making course I teach to graduate students in business, I introduce them to prospect theory and the related cognitive biases. One of these biases, loss aversion, helps explain why many individuals and organisations are unable to realise their full innovation potential.
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Stop copying and start creating
Business, Detlef Reis, Published on 05/02/2015
» 'The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality," Kjell Nordstroem and Jonas Ridderstrale said in their book Funky Business. Can a company expect extraordinary results if what they do is what other companies ordinarily do?
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How ideas flow and grow
Business, Detlef Reis, Published on 28/04/2023
» 'I begin with an idea and then it becomes something else," the Spanish artist Pablo Picasso once said. He is right. As you go through an effective creative process method stage by stage, the nature of an idea changes and evolves.
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