Showing 1-10 of 14 results
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MCOT branches out with SME showcase
Business, Nanat Suchiva, Published on 08/08/2018
» MCOT Plc is diversifying into real estate, logistics and trading services by hosting MCOT Mart for Thai SMEs in an effort to create new revenue sources.
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Quality essential to Thais piercing Chinese market
Business, Nanat Suchiva, Published on 26/04/2018
» Thai entrepreneurs should focus more on product quality than quantity and study insights into the Chinese market to pave the way for long-term market penetration, says AVG Thailand.
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Documentaries make a comeback
Business, Nanat Suchiva, Published on 15/08/2017
» Amid proliferating singing contests and soap operas on Thai television, documentaries have a tougher road to luring audiences, let alone advertisers.
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TrueVisions banks on lakorn
Business, Nanat Suchiva, Published on 13/06/2017
» TrueVisions, the country's biggest pay TV operator, says Thai drama series are set to take over Southeast Asia and mainland China as locally made entertainment surges in popularity.
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Digital TV to drive RS growth
Business, Nanat Suchiva, Published on 11/01/2017
» SET-listed RS Plc, one of the country's biggest media and entertainment companies, expects its digital TV and health/beauty businesses will be the main contributors to drive revenue to 3.5 billion baht this year.
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Ad spending expected to rise as economy lifts
Business, Nanat Suchiva, Published on 03/01/2017
» Total advertising spending on all media outlets is forecast to improve in 2017, driven by the economic rebound, massive investment in infrastructure megaprojects and the planned election.
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Channel 8 sets sights on mass market
Business, Nanat Suchiva, Published on 14/12/2016
» SET-listed RS Plc has adjusted its strategy for Channel 8 to focus on the mass market after a sharp fall in ad spending for all media outlets in the first 10 months of the year.
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Total advertising spending to drop 10% this year
Business, Nanat Suchiva, Published on 09/12/2016
» Thailand's total advertising spending across all media outlets will see a 10% decline this year due to unfavourable economic conditions and the mourning period for the late King.
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Oh Mama! Accor unleashes new brand in Thailand
Business, Nanat Suchiva, Published on 02/12/2016
» France's AccorHotels aims to manage luxury residential projects for Thai developers and introduce a mid-scale lifestyle hotel brand, Mama Shelter, by 2018.
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Ad spending to shrink more
Business, Nanat Suchiva, Published on 05/11/2016
» The Media Agency Association of Thailand (MAAT) is forecasting total advertising spending on all media outlets will fall 10% next year due to the ongoing economic fluctuation and unpredictable political situation.
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