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‘Me too’ strategy a dangerous path and the wrong way to innovation
Arinya Talerngsri, Published on 13/10/2014
» In today’s fast-paced marketplace, accelerated product life cycles, extreme competition, extensive unpredictability and demanding customers have stimulated a need for innovation, making it a matter of do-or-die for many organisations. But simply calling for innovation isn’t the same as producing it. Your team and your organisation need a clear and concise roadmap for developing innovation.
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