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The creative laws that govern innovation
Business, Detlef Reis, Published on 28/04/2016
» Have you ever thought about the creative laws that govern an innovation process? In the context of a particular domain, a law is a statement of fact, based on observation, that a particular natural or scientific phenomenon always occurs if certain conditions are present. It may also be a generalisation based on a fact or event perceived to be recurrent. Today, let me share with you a series of creative laws that other innovation experts and I have noticed during our years of work in the innovation domain.
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Escaping the 'GIGO' principle of innovation
Business, Detlef Reis, Published on 24/11/2016
» Last week I began planning a comprehensive innovation project with a client. This project is highly important for this multinational corporation, which is seeking new applications in new industries for a profitable product that is now locked into one industry and application niche.
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Play 'The Dating Game' to find new growth
Business, Detlef Reis, Published on 30/03/2017
» Discovering new meaning for an established product with a stagnant or negative revenue outlook is like re-entering the dating game. This metaphor underlies a new thinking tool called "The Dating Game" that I've created as an addition to our X-IDEA thinking toolbox.
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What's your style that lets you succeed?
Business, Detlef Reis, Published on 28/05/2015
» It was 8.27am last Sunday when my phone rang. I was reviewing my presentation for a keynote talk that I was supposed to deliver two-and-a-half hours later at an international conference. "Where are you?" the caller asked. "The conference organisers are looking for you. You're supposed to start delivering your keynote in a few minutes."
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The 10 rules of the innovation types game (Part 2)
Business, Detlef Reis, Published on 22/06/2017
» Two weeks ago, I introduced a systematic scheme to organise modern innovation types on three levels: operational, value and leverage innovations. We discussed some of the main innovation types and their position in those three hierarchical levels.
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Marketers should put their trust in innovators
Business, Detlef Reis, Published on 19/03/2015
» 'Business has only two functions — marketing and innovation," American management consultant, educator and author Peter Drucker once said, and he was right, although I would reverse the order, as innovation must create the products to be marketed. But helping marketers with innovation has shown me that marketers think like Drucker, with marketing being primary and innovation secondary.
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Creativity and innovation: same-same but different
Business, Detlef Reis, Published on 04/08/2016
» Do creative leaders and innovation managers perform the same innovation role? A few months ago, I had an interesting conversation related to this question with the global head of idea and innovation management of a tech multinational. He revealed to my surprise that he sometimes has to supply ideas to his organisation's idea management system. This is an executive who is supposed to be a strategic, big-picture thinker driving major innovation initiatives. Sweating the small stuff is a waste of his time and talent, if you ask me.
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How to creatively plan for the new year
Business, Detlef Reis, Published on 05/01/2017
» Happy New Year to you! If you're a proactive person like me, then the first week of 2017 is the time to creatively plan for the new year. How can you make 2017 a successful, joyful and happy one? Here are some do's and don'ts to consider.
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Business model innovation: It's all about the money
Business, Detlef Reis, Published on 21/07/2016
» Last month, I presented a research paper on business model innovation at a conference of the International Society of Professional Innovation Management in Porto, Portugal. Today, let's discuss what business model innovation means and why it's valuable, then look at examples of "classic" innovative business models before exploring real-life applications.
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