Showing 1 - 6 of 6
Suthichai advocates quality over ratings
Business, Nanat Suchiva, Published on 16/01/2018
» For the digital TV industry to survive over the long run, quality content should take priority over boosting audience ratings, says Thai media analyst and Nation Media Group founder Suthichai Yoon.
Get out of comfort zone, admen urged
Business, Nanat Suchiva, Published on 21/09/2017
» As the culture of creating and consuming content has radically changed with new technology, the advertising industry needs to adapt to stay afloat, say industry experts at the Adman Awards & Symposium 2017.
Guidelines aim to avert Korea King ad redux
Business, Nanat Suchiva, Published on 26/05/2017
» The TV Home Shopping Association Thailand has set business guidelines for the industry to prevent repeats of the Korea King case, which involved exaggerated advertising claims and overpriced products.
Korea King ad panned
Business, Nanat Suchiva, Published on 13/05/2017
» SET-listed MCOT Plc, the state-owned broadcaster, is investigating an issue related to a cooking pan made by Korea King, whose TV commercials air mainly on the MCOT HD channel.
Analysts predict 11% tourist growth in 2017
Business, Nanat Suchiva, Published on 23/11/2016
» Thailand's tourism industry is expected to grow 11% next year, slightly up from this year, says Siam Commercial Bank (SCB).
Media chiefs 'must stay off airwaves'
News, Nanat Suchiva, Published on 08/03/2016
» The National Broadcasting and Telecommunications Commission (NBTC) yesterday proposed that operators of media firms should be banned from hosting their own programmes for the sake of media ethics.