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Showing 1-3 of 3 results
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Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
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Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
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Grammy allots B3bn for digital
Business, Saengwit Kewaleewongsatorn, Published on 12/11/2014
» GMM Grammy Plc, the country's largest entertainment company, has earmarked 3 billion baht for its digital TV content development next year in a drive to lift ratings and expand viewership.
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