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IP protection in the South-East Asia region : What EU SMEs should know
Published on 26/04/2021
» Why is IP protection important for EU SMEs?
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IP Key South-East Asia continues their focus on protecting people and economies from the dangers of counterfeit cosmetics and beauty products
Published on 25/12/2020
» The IP Key South-East Asia (SEA) project, funded by the European Union (EU), has recently launched the second phase of the #YourHealthIsPriceless campaign to promote consumer awareness about the dangers to the health of people and economies caused by counterfeit cosmetics and personal care products, including beauty products like skincare and face injections. The first phase of the campaign was launched last September, providing information about the harmful effects of counterfeit pharmaceutical products, and calling for action to stop the selling, purchasing, and consumption of them.
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Ecommerce use high among Asian B2B buyers; offline dealing still vital
Published on 18/07/2019
» New research commissioned by UPS into industrial buyers finds that despite growth in online business purchases, traditional offline relationships, face-to-face interactions and post-sales support weigh more heavily in purchasing decisions here than in other regions
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