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Supercar makers neglect women at their peril
Published on 19/05/2015
» JONA, SWITZERLAND — Supercar makers are like teenage boys at a high school dance, according to business consultant Belinda Parmar. They don't have a clue how to speak to women.
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German carmakers gear up for digital challenge
Published on 09/04/2015
» WOLFSBURG, GERMANY — Technology giants Google and Apple are muscling their way into the auto industry and the last thing carmakers in Germany can afford to do is stick their collective heads in the sand.
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