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Showing 1-9 of 9 results
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Sensing innovation (Part 2): Adding value
Business, Detlef Reis, Published on 01/03/2012
» My last column two weeks ago explored the importance of the five senses _ vision, hearing, touch, smell and taste _ for design and innovation. Products, services and brands that appeal to the senses influence perceived value and increase sales. Building on that insight, here are three concrete actions to increase the sensory appeal of your offerings:
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Is the rise of entrepreneurial Asia imminent? (Part 2)
Business, Detlef Reis, Published on 15/10/2015
» Two weeks ago, we started exploring why Asia is likely to see a shift from a managerial to an entrepreneurial society in the next 20 years. We arrived at this insight using a futures forecasting technique named causal layered analysis (CLA) that was created by the futurist Sohail Inayatullah.
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Playing on all levels of business creativity
Business, Detlef Reis, Published on 26/11/2015
» 'There are two types of creativity: the creativity of making zero to one, and the creativity of making one to 1,000," wrote Kazuhiko Nishi, a pioneering software entrepreneur who joined Microsoft in its early days and later became a leader of Ascii Corporation.
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Dos and don'ts for a successful innovation project
Business, Detlef Reis, Published on 21/01/2016
» At the beginning of a new year, many businesses consider doing something innovative to refresh their products and services or the ways they promote and deliver them. Planning and successfully running an innovation project is both a science and an art. Today, I will share with you eight dos and don'ts. Beware of the don'ts to avoid project failure (mediocre, ordinary ideas and outputs) and heed as many of the dos as possible to enjoy project success (extraordinary ideas and innovative results).
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Play 'The Dating Game' to find new growth
Business, Detlef Reis, Published on 30/03/2017
» Discovering new meaning for an established product with a stagnant or negative revenue outlook is like re-entering the dating game. This metaphor underlies a new thinking tool called "The Dating Game" that I've created as an addition to our X-IDEA thinking toolbox.
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The 10 rules of the innovation types game (Part 2)
Business, Detlef Reis, Published on 22/06/2017
» Two weeks ago, I introduced a systematic scheme to organise modern innovation types on three levels: operational, value and leverage innovations. We discussed some of the main innovation types and their position in those three hierarchical levels.
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How to better deal with conflicts at work
Business, Detlef Reis, Published on 14/09/2017
» Picture all the people at work with whom you regularly come into contact. If you're like most people, your colleagues fall into one of four categories: cool, okay, at times irritating, or really annoying.
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Creativity in the Year of the Pig
Business, Detlef Reis, Published on 01/02/2019
» Chinese New Year on Feb 5 marks the beginning of the Year of the Pig, or to be more precise: the Brown Earth Pig -- sounds like a perfect fit, doesn't it? The pig is the 12th and last animal of the Chinese Zodiac because, according to legend, it finished last in a race of all animals to the Jade Emperor's palace.
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Keeping an effective notebook
Business, Detlef Reis, Published on 06/01/2023
» In part 1 of this two-article series on Jan 5, you learned some benefits of getting into the routine of actively keeping a notebook as a creative leader. But how can we do this effectively and creatively? Let me share nine suggestions for keeping an effective notebook.
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