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Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
Feeling the pulse
Asia focus, Erich Parpart, Published on 13/03/2017
» When Tamara Ingram was named CEO of J Walter Thompson (JWT) in March last year, many in the industry cheered the fact that a big glass ceiling had finally been shattered where women in advertising are concerned.