Showing 1-10 of 18 results
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YouTube sees spike in short video views
Business, Suchit Leesa-nguansuk, Published on 04/04/2024
» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.
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Meta banking on AI to optimise returns
Business, Suchit Leesa-nguansuk, Published on 23/08/2023
» Meta Thailand is capitalising on artificial intelligence (AI) to optimise return on investment for advertisers and businesses amid tough economic conditions, while also focusing on Reels, its short video clip service which competes with TikTok.
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Story telling will woo buyers to snap up D Market's items
Business, Suchit Leesa-nguansuk, Published on 29/01/2021
» A new e-marketplace called D Market is set to be unveiled in the second quarter, another player in a segment valued at 294 billion baht that is dominated by foreign operators.
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TikTok chases monetisation possibilities
Business, Suchit Leesa-nguansuk, Published on 03/10/2020
» Short-form video-sharing app TikTok has taken the world by storm with a variety of content, from dancing girls and pet tricks to comedy and celebrities. But the Chinese app remains focused, keen to monetise the platform through collaboration with brands.
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App orders projected to see 17% growth
Business, Suchit Leesa-nguansuk, Published on 25/03/2020
» Kasikorn Research Center (K-Research) projects 17% growth for online food delivery through apps this year as the coronavirus outbreak has discouraged people from visiting restaurants.
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Making a mark on social media
Business, Suchit Leesa-nguansuk, Published on 21/10/2019
» Uniquely charming characters, high engagement with fans, following up on new trends, behaving well and diversifying business are proven successful approaches for online content creators, a career path that is rapidly gaining popularity.
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TikTok seeks cash from ads
Business, Suchit Leesa-nguansuk, Published on 01/08/2019
» TikTok, the China-based short-form video app, is putting advertisements in the platform's feeds and bolstering engagement between companies and users as part of measures to monetise the channel.
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Smartphone unit turnover to drop while revenue rises
Business, Suchit Leesa-nguansuk, Published on 02/07/2018
» Thailand's smartphone market this year is expected to sell 17-18 million units, down nearly 10%, but revenue is likely to grow at a single-digit clip, worth some 100 billion baht, because of higher average selling prices.
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Kerry plans B1.8bn to boost delivery network
Business, Suchit Leesa-nguansuk, Published on 15/05/2018
» Kerry Express, a domestic parcel express delivery service and part of Hong Kong-based Kerry Holdings Group, is earmarking 1.8 billion baht to expand its delivery network capacity to grow e-commerce and cross-border trade.
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Thai Workpoint clip tops YouTube charts
Business, Suchit Leesa-nguansuk, Published on 08/12/2017
» YouTube wants to broaden its adult user base and encourage Thai creators to export their content globally.
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