Showing 1-10 of 40 results
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ZEEL reels in Thai viewers
Business, Saengwit Kewaleewongsatorn, Published on 20/07/2015
» Indian entertainment companies are eyeing the Thai market, aiming to cash in on the rising popularity of Bollywood films and Indian TV series among viewers here.
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Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
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Nielsen Thailand fine-tunes ratings methodology
Business, Saengwit Kewaleewongsatorn, Published on 18/06/2015
» New TV ratings with a bigger sample size will go live next month in a bid to boost measurement accuracy and fit the changing media landscape.
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Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
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Smartphone ownership soars among Thais
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Thailand's smartphone ownership is expected to reach 100% in the next four years and reshape the mobile landscape and consumer behaviour, says Nielsen Co (Thailand).
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Rural push for online media
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» MInteraction, a digital media agency under GroupM, urges brands to be aware of new internet users from rural areas who will help drive online media to become a mass outlet.
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Nielsen changes the channel on official ratings post
Business, Saengwit Kewaleewongsatorn, Published on 10/03/2015
» In a surprise move, Nielsen Thailand, long the country's dominant TV ratings and measurement company, has turned down a chance to join the selection process to establish an official TV ratings agency, due to be completed in June.
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RLG targets 15% sales rise after major restructuring
Business, Saengwit Kewaleewongsatorn, Published on 26/02/2015
» Rukluke Learning Group (RLG), a media group focusing on parenting and family content, expects sales growth of 15% to 560 million baht this year on its business restructuring.
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Third digital plan revision
Business, Saengwit Kewaleewongsatorn, Published on 20/02/2015
» The National Broadcasting and Telecommunications Commission (NBTC) has made a third revision of its radio-frequency master plan draft for digital TV.
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Job-hopping Gen Y present challenge to companies
Business, Saengwit Kewaleewongsatorn, Published on 16/02/2015
» Thai companies should rethink their human resource strategies as the frequent job hopping of Generation Y employees may affect corporate competency in a highly competitive job market.
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