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ShopBack, The Ultimate Middle Man
Guru, Chris Raufeisen, Published on 28/07/2017
ยป Did you know that there is a way to make money every time you spend it? Say hello to ShopBack, the future of e-commerce. ShopBack is a mobile phone app with a lengthy list of stores, vendors, and services offering the cheapest deals on everything from air travel to high heels and every transaction made through this app rewards shoppers with a decent percentage of their cash back. How is this possible? ShopBack operates solely off commission from these vendors and services. They take a majority of that commission and return it to the buyer. At the forefront of ShopBack is Kawin Prachanukul, a young and ambitious marketing guru who is the co-founder and country head of ShopBack Thailand. He was raised in Bangkok and has a degree in marketing from Thammasat Business School. He's been in e-commerce since leaving university, joining the operations team at Lazada, and then moving to Uber in 2014. Through his expertise and experience, he's made the leap to country head of this revolutionary start-up and was thrilled to give Guru the round-up on ShopBack.
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