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AR and VR: The new productivity tools beyond gaming and marketing
Business, Published on 01/05/2017
» All of the excitement around virtual reality and augmented reality (VR and AR) these days is spurring consumer marketing teams into action to ride the wave of this "next big thing". Virtual reality works by placing high-resolution screens over the user's eyes, occluding their view of their real-world surroundings. The nature of VR necessitates that the experience takes place in a safe, predefined area. To create greater immersion, many VR headsets also support audio. VR is not a mobile technology in the conventional sense: you can't put on a VR headset and walk down the street.
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Fast track to India
Asia focus, Narendra Kaushik, Published on 31/10/2016
» India has made significant strides under Prime Minister Narendra Modi to position itself as more friendly to foreign investment, but the actual process of getting a new business off the ground is still not as smooth as investors or authorities want it to be.
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Ikea: Swedish furniture in Bangkok
Jon Fernquest, Published on 09/12/2011
» Ikea's new Bangkok store is unique. Inspirational design showrooms to view, international designs, low prices, restaurant, play area & a new do-it-yourself approach.
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