Showing 1-4 of 4 results
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German carmakers gear up for digital challenge
Published on 09/04/2015
» WOLFSBURG, GERMANY — Technology giants Google and Apple are muscling their way into the auto industry and the last thing carmakers in Germany can afford to do is stick their collective heads in the sand.
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Luxury Car Makers Drive Formula One to Survive
Business, Published on 27/06/2022
» Formula One motor racing might be just the kind of noisy marketing tool luxury car makers need in the hush of the electric era.
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Supercar makers neglect women at their peril
Published on 19/05/2015
» JONA, SWITZERLAND — Supercar makers are like teenage boys at a high school dance, according to business consultant Belinda Parmar. They don't have a clue how to speak to women.
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How Sharapova became the world’s wealthiest female athlete
Published on 21/06/2015
» Maria Sharapova was in a pretty good mood for someone who might be about to lose a tournament.
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