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Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
Token gestures
Asia focus, Erich Parpart, Published on 30/04/2018
» Visa, the world's largest payment network, and archrival Mastercard are championing digital tokens as a new and safer option in Asia, where people under age 30 are the driving force toward rapid adoption of digital payment.
Feeling the pulse
Asia focus, Erich Parpart, Published on 13/03/2017
» When Tamara Ingram was named CEO of J Walter Thompson (JWT) in March last year, many in the industry cheered the fact that a big glass ceiling had finally been shattered where women in advertising are concerned.