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  • News & article

    Play 'The Dating Game' to find new growth

    Business, Detlef Reis, Published on 30/03/2017

    » Discovering new meaning for an established product with a stagnant or negative revenue outlook is like re-entering the dating game. This metaphor underlies a new thinking tool called "The Dating Game" that I've created as an addition to our X-IDEA thinking toolbox.

  • News & article

    Creativity is ... (Part 1)

    Business, Detlef Reis, Published on 20/06/2013

    » 'Love is", a comic strip by Kim Casali that was popular in the 1970s, discussed different aspects of loving and being loved, using simple messages shared between two lovers. In this column and the next, let's talk about the different aspects of creativity. What is creativity? What does it mean and encompass? How do we know if something is creative? What are the key aspects of creativity?

  • News & article

    Creativity in the year of the snake

    Business, Detlef Reis, Published on 14/02/2013

    » Kung Hei Fat Choy, Happy Chinese New Year! This is the Year of the Snake, specifically the Water Snake. What inspiration can we get from the snake to help us flourish and succeed in the Year of the Snake and beyond?

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