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Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
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Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.