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Making mascots
Life, Sasiwimon Boonruang, Published on 10/05/2017
» When someone mentions the Kumamoto Prefecture in Japan, the image that pops up in our heads is that of a black furry bear, with circular red cheeks and wide eyes. The mascot is called Kumamon, and it represents the success of character design, associating a recognisable image with a place -- a symbol that works culturally as well as economically. Kumamon was estimated to generate over 123 billion yen (37.7 billion baht) in income in 2014, according to the Bank of Japan, and functions as an effective tourism promoter.
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Over B500m in deals at DMA 2010
Database, Sasiwimon Boonruang, Published on 18/08/2010
» Thai animation and computer graphics has attracted overseas attention, generating over 500 million baht in business matching at the recent Digital Media Asia Festival 2010 (DMA 2010).
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