Showing 1-10 of 74 results
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BEC World eyes expansion with WeTV
Business, Suchit Leesa-nguansuk, Published on 14/01/2020
» SET-listed BEC World, the operator of Channel 3, has partnered with video streaming platform WeTV to expand its audience in the region and China.
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Annual match debuts digital card stunt
Business, Suchit Leesa-nguansuk, Published on 01/04/2024
» Yesterday's CU–TU Unity Football Match 2024 used digital light-emitting diode display technology for a card stunt for the first time, promoting sustainability while tapping into social media for marketing.
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Lazada chief sets out growth plans for Thailand
Business, Suchit Leesa-nguansuk, Published on 27/03/2023
» We want to be "customer obsessed" rather than "competition obsessed", according to the priority outlined by Lazada Thailand chief executive Werapong Goo.
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TikTok's Asean users top 240m
Business, Suchit Leesa-nguansuk, Published on 19/04/2022
» TikTok, a short-form video platform, says its user base in Asean has surpassed 240 million while it is forging ahead with its plan to become a trusted entertainment platform, going beyond just music and dance.
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Emotions key to unlocking brands' potential
Business, Suchit Leesa-nguansuk, Published on 25/02/2022
» Differentiation and emotional connection driven by design experiences hold the key to unlocking brands' potential to foster customer engagement, says international strategic and design firm Eight Inc.
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Legion aims for top spot in gaming world
Business, Suchit Leesa-nguansuk, Published on 10/12/2021
» With the gaming industry flourishing, Lenovo, the world's largest PC maker, has set its sights on becoming the No.1 player in gaming devices and PCs, driven by its sub-brand Legion.
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On a mission to fine-tune local TV content
Business, Suchit Leesa-nguansuk, Published on 07/03/2020
» After 50 years in the TV industry, Channel 3 is facing its toughest challenge with the global trend of digital disruption. A lot remains to be proved for Ariya Banomyong, president of Channel 3 operator BEC World Plc, including whether he can see BEC through the storm and find proper and sustainable business solutions for the firm.
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BEC looks to mixed approach, exports
Business, Suchit Leesa-nguansuk, Published on 28/01/2020
» SET-listed BEC World, the operator of Channel 3, is gearing up for an omni-channel or mixed offline-online approach, including content exported to the global market, as part of a strategy to transform the TV operator into a "content and entertainment" leader amid the digital disruption era.
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TikTok chases monetisation possibilities
Business, Suchit Leesa-nguansuk, Published on 03/10/2020
» Short-form video-sharing app TikTok has taken the world by storm with a variety of content, from dancing girls and pet tricks to comedy and celebrities. But the Chinese app remains focused, keen to monetise the platform through collaboration with brands.
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Y series viewers offer potential for brands
Business, Suchit Leesa-nguansuk, Published on 22/12/2020
» Brands should tap into audiences that are fans of homoerotic Boys Love TV series (Y series), as they have strong purchasing power, says Line Thailand.
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