Showing 1-10 of 43 results
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MCOT keen on shift to digital platform
Business, Sasiwimon Boonruang, Published on 30/11/2018
» MCOT Plc is shifting from its TV and radio business to the digital platform, with a focus on target audience groups and partners to cope with lower ad spending on traditional media.
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Accessibility is the key for redesigned VOD app
Life, Sasiwimon Boonruang, Published on 19/10/2016
» Having studied the pattern among Thai audiences for more than a year, the video-on-demand service HOOQ has introduced a new mobile app.
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Thai filmmakers win top honours
Life, Sasiwimon Boonruang, Published on 23/11/2016
» Two Thai filmmaking teams were the finalists to compete with 10 entries from Singapore, Australia, Indonesia, the Philippines and Tanzania at the inaugural the "5-Min Video Challenge" organised by Singtel Group.
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Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
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Finding a niche
Life, Sasiwimon Boonruang, Published on 14/06/2017
» Being an online influencer is mightier than the sword these days. With a certain number of social media followers and the ability to assert opinions, theoretically anyone can become one. But it is not easy to sustain power if the influencer cannot maintain focus.
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They've got game
Life, Sasiwimon Boonruang, Published on 05/08/2015
» Game Casters are online celebrities who inhabit unique pockets of YouTube — "pockets" may not sound large enough when the most popular of them has 38 million followers. To "cast game", as the activity is known, is for these people to play through a video game (say, Minecraft) accompanied by humorous, irreverent and sometimes swear-ridden commentary, and their whole subjective experiences are recorded and broadcast on YouTube channels for their fans to watch.
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The Jakata tales
Life, Sasiwimon Boonruang, Published on 03/12/2014
» Four years since the Software Industry Promotion Agency (Sipa) initiated a project to make the animation version of Mahajanaka in 2010, it is ready for release. The project has been produced jointly by 15 local animation studios, with the permission of His Majesty the King.
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Animating the dhamma
Life, Sasiwimon Boonruang, Published on 15/06/2016
» No more learning about Buddhism through thick, ancient religious textbooks, thanks to Mind City -- an animated feature on Buddhism written by the late supreme patriarch Somdet Phra Nyanasamvara.
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Drawing on the dreams of the young
Life, Sasiwimon Boonruang, Published on 29/10/2014
» Animations Bread War and Soi Dao won first prize in the high school and university category respectively, at the recently held 8th Thailand Animation Contest (TAC) 2014.
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'Money, people and connections'
Life, Sasiwimon Boonruang, Published on 11/01/2017
» Start-ups in Thailand usually work this way -- first they come with their ideas, then they pitch it to the venture capitalists for money with an objective to solve a pain point for users. But this business model is different from what MFEC, a leading local system integrator, has been implementing.
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