Showing 1 - 3 of 3
Major Cineplex banking on lure of blockbusters
Business, Pitsinee Jitpleecheep, Published on 12/04/2021
» Major Cineplex Group is depending on big releases to help draw moviegoers to cinemas amid Covid-19 fears, while tightening health safety measures at all of its 183 screens across the country and introducing cashless payment.
Major launches campaign with Disney
Business, Nanat Suchiva, Published on 31/10/2017
» Major Cineplex Group Plc is joining hands with Walt Disney Thailand Co to launch the "Year of Marvel at Major Cineplex" campaign, aiming to generate more than 1 billion baht next year from Marvel Studios' coming movies and exclusive souvenirs.
Winner takes all
Asia focus, Published on 27/04/2015
» Twenty years ago, going to the movies in Thailand was not always an enjoyable experience. Many cinemas were getting run-down and owners were afraid to invest in improvements because film piracy was crippling sales. Tickets could not be booked in advance. Scheduling was arbitrary and a film could be pulled without notice if it wasn't drawing people.