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Search Result for “audience”

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BUSINESS

Major Cineplex banking on lure of blockbusters

Business, Pitsinee Jitpleecheep, Published on 12/04/2021

» Major Cineplex Group is depending on big releases to help draw moviegoers to cinemas amid Covid-19 fears, while tightening health safety measures at all of its 183 screens across the country and introducing cashless payment.

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THAILAND

Small distributors screened out of exclusive reel estate

Spectrum, Chaiyot Yongcharoenchai, Published on 05/06/2016

» Film distributor Thida Plitpholkarnpim knows better than most the struggle to get independent films and documentaries into major cinema chains.

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LIFE

Eternal star

Life, Melalin Mahavongtrakul, Published on 23/11/2016

» Three years after making her screen debut, in a soap opera in 2010, Davika "Mai" Hoorne was known to Thai audiences as nang ake pun larn -- the billion-baht leading lady -- from the mega-success of her 2013 film Pee Mak Phra Khanong. Since then, she has become a fixture on the screen, with period melodrama Plae Kao (The Scar) in 2014, a modest hit, and the oddball Freelance Harm Puay Harm Pak Harm Rak Mor (Heart Attack) last year, which raked in over 90 million baht at the box office.

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BUSINESS

Major launches campaign with Disney

Business, Nanat Suchiva, Published on 31/10/2017

» Major Cineplex Group Plc is joining hands with Walt Disney Thailand Co to launch the "Year of Marvel at Major Cineplex" campaign, aiming to generate more than 1 billion baht next year from Marvel Studios' coming movies and exclusive souvenirs.

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BUSINESS

Winner takes all

Asia focus, Published on 27/04/2015

» Twenty years ago, going to the movies in Thailand was not always an enjoyable experience. Many cinemas were getting run-down and owners were afraid to invest in improvements because film piracy was crippling sales. Tickets could not be booked in advance. Scheduling was arbitrary and a film could be pulled without notice if it wasn't drawing people.