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Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
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The bling squad
Asia focus, Tanyatorn Tongwaranan, Published on 28/09/2015
» The swift evolution of the retail industry has lured a large pool of global luxury firms to establish their presence in Asia-Pacific over the last few decades. Sales for glitzy items across the region have been rising at whirlwind speeds amidst the surge of an aspirational middle-class and buoyant economy.
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