Showing 1-3 of 3 results
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The omnichannel future
Asia focus, Erich Parpart, Published on 14/01/2019
» Consumers in the digital world are rapidly driving demand for easier ways to shop, especially in mobile-mad Asia. Easy means anytime, anywhere, while accepting all types of payments. That's where omnichannel comes in, derived from the Latin prefix omni meaning all or universal.
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Feeling the pulse
Asia focus, Erich Parpart, Published on 13/03/2017
» When Tamara Ingram was named CEO of J Walter Thompson (JWT) in March last year, many in the industry cheered the fact that a big glass ceiling had finally been shattered where women in advertising are concerned.
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E-commerce forces brick-and-mortar stores to innovate
Asia focus, Erich Parpart, Published on 24/04/2017
» With e-commerce being fitted into their arsenals, retailers are now aiming to provide new experiences and greater convenience for shoppers. And while bricks-and-mortar stores will continue to exist, they are no longer places exclusively for shopping, but also must function as showrooms and fitting rooms.
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