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Web use passes TV in Thailand
Jon Fernquest, Published on 25/06/2013
» Thais use web 16 hours a week & TV 10 hours, web 49% vs. TV 36%, but TV 69% of ad spending, web only 3%.
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Fit to print
Asia focus, Cai Liang, Published on 15/08/2016
» The newspaper business has endured a rough decade, with readership declining globally as young people in particular abandon print and the digital revolution radically changes the media landscape.
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Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
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Feeling the pulse
Asia focus, Erich Parpart, Published on 13/03/2017
» When Tamara Ingram was named CEO of J Walter Thompson (JWT) in March last year, many in the industry cheered the fact that a big glass ceiling had finally been shattered where women in advertising are concerned.
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0 replies, 663 views
CMMU Showcase 2014:Sharing Knowledge for Greater Public Good
By prnews, Created on: 22/10/2014, Last updated on: 22/10/2014
» The College of Management, Mahidol University held the 2014 CMMU Showcase at its campus in Bangkok on Sunday, September 21, 2014. The aim of CMMU Showcase is to share in-house knowledge generated by CMMU faculty members, staff researchers and Master’s students to the wider society. [attachment=0:3f9yy7jy]CMMU...
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