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Time to leverage big data for the public good
News, Published on 02/11/2022
» The digital age has taught businesses to see people as individuals rather than just as members of certain demographic cohorts. On social media, we receive personalised ads based on our responses to previous ads, our current location, and our shopping habits. Our massive digital footprint enables companies to know precisely how effective their advertising campaigns are at the individual level and to derive immense value from this knowledge.
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Sky-high WiFi set to go far and wide
Business, Kamolwat Praprutitum, Published on 27/06/2018
» Air passengers putting their phones and tablets on flight mode are set to be a thing of the past as on-board WiFi service becomes the rule rather than the exception in the hugely lucrative connectivity industry, says an executive at Inmarsat, the British provider of global mobile satellite communications.
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