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  • OPINION

    Soft power sells best when not force-fed

    Arusa Pisuthipan, Published on 07/08/2023

    » South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.

  • OPINION

    For children, food should be equal

    Life, Arusa Pisuthipan, Published on 01/05/2023

    » Food -- how it is prepared and consumed -- can be a reflection of social status. A commonly available ingredient cooked in lower- or middle-class kitchens can be seen as mediocre, but the same thing prepared by a renowned chef and served in a star-studded restaurant can be a symbol of wealth.

  • LIFE

    Celebrate Visakha Bucha Day indoors

    Life, Arusa Pisuthipan, Published on 26/05/2021

    » Today marks Visakha Bucha Day, one of the most important Buddhist holidays in the Thai calendar. It's when three significant yet separate events took place -- Lord Buddha was born, became enlightened and died on this very day.

  • OPINION

    Time to stop bullying

    Life, Arusa Pisuthipan, Published on 13/03/2023

    » Images of students being bullied in school resurfaced following the worldwide premiere of The Glory, a 16-episode series which shines a spotlight on bullying, the dark side of wealth and power, as well as the importance of good parenting.

  • LIFE

    Entertainment to cool us down

    Life, Arusa Pisuthipan, Published on 14/05/2020

    » Thailand's scorching summer weather is upon all of us. In some provinces, especially in the northern region, the temperature reached 47C according to the weather forecast from the Thai Meteorological Department.

  • LIFE

    Hope on the horizon

    Life, Arusa Pisuthipan, Published on 22/05/2018

    » Life can be very complicated for patients falling victim to thalassaemia. First, the inherited blood disorder leads to anaemia so patients require very frequent blood transfusions for the rest of their lives -- an expense of around 10 million baht through the age of 30.

  • OPINION

    Lessons from Korea on soft power

    Life, Arusa Pisuthipan, Published on 28/03/2022

    » South Korean actor Lee Jung-jae recently bagged the Best Actor title at the 27th Critics Choice Awards in Los Angeles earlier this month. This makes him the first Korean actor to take home the Best Actor accolade in the Drama Series category. Lee is known internationally for his lead role in the nine-episode survival drama Squid Game.

  • LIFE

    For the love of comics

    Life, Arusa Pisuthipan, Published on 04/05/2022

    » BKK Unzine, a digital art magazine, is organising Thailand's first-ever BKK Comics Art Festival, which takes place from May 10 to 22, at the Bangkok Art and Culture Centre (BACC).

  • LIFE

    Preserving historical and cultural legacy

    Life, Arusa Pisuthipan, Published on 05/04/2017

    » Thai Heritage Conservation Day is observed every year on April 2, which is also HRH Princess Maha Chakri Sirindhorn's birthday. So in honour of the princess, as well as to mark this special day designated to raise public awareness of the country's artistic, historical and cultural legacy, this year the Fine Arts Department under the Ministry of Culture has arranged a number of activities at museums and historical parks nationwide.

  • LIFE

    The power of herbal medicine

    Life, Arusa Pisuthipan, Published on 09/11/2021

    » Earlier this year, health-conscious customers were seen queuing up at a herbal retailer in a Bangkok neighbourhood in hopes of buying a few bottles of fah talai jone (green chiretta) capsules. With a surge of Covid-19 cases earlier this year, the herbal product made them feel secure and gave them hope of relying on something else besides Favipiravir.

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