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  • LIFESTYLE

    Advertising excellence

    Life, Kanin Srimaneekulroj, Published on 24/03/2016

    » In a celebration of all the creative talents behind successful marketing and advertising campaigns from all over the world, Adfest 2016 recently returned to the PEACH Exhibition and Convention Hall in Pattaya last weekend. Held under the theme "Creative Intelligence", this year's event focused on the use of technology in communication, featuring exhibitions of inventive advertising and marketing campaigns from agencies around the world to talks from numerous industry pundits from Asia and beyond.

  • LIFESTYLE

    The boon of sourcing the crowd

    Life, Kanin Srimaneekulroj, Published on 02/06/2017

    » Internet users have most likely heard of crowdfunding, the concept of acquiring funding for projects from voluntary public contributions, usually online. But while most crowdfunding platforms (Kickstarter, IndieGoGo, etc) are usually focused on the funding of cool ideas or products, Weeboon -- a new Thailand-based platform -- is currently leveraging the power of social media and online crowdfunding towards charitable causes, allowing NGOs, companies and members of the public to receive the funds for pursuing their causes.

  • LIFESTYLE

    Awarding the art and craft of advertising

    Life, Kanin Srimaneekulroj, Published on 06/04/2017

    » Recognising the creative talents behind Asia's most innovative and successful advertising and marketing campaigns, Adfest -- one of the region's most recognised and celebrated advertising events -- took place at the Peach conventional hall, Pattaya, at the end of March.

  • LIFESTYLE

    A new age

    Life, Kanin Srimaneekulroj, Published on 19/04/2016

    » As people spend less time with TV and radio programmes, businesses and advertisers must adapt accordingly. As is evinced by smothering banner ads and viral videos, digital and social-media marketing are on the rise. In a day and age when almost every consumer has a smartphone in their hands, perpetually connected to the Internet's wealth of content, online advertising is no longer a gimmick or an alternative. It's the future.

  • LIFESTYLE

    A bridge too far

    Life, Kanin Srimaneekulroj, Published on 15/02/2016

    » The game of bridge has made unlikely headlines. Ten days ago policemen and soldiers as well as local government officials in Pattaya raided a Jomtien & Pattaya Bridge Club get-together, arresting 32 foreign bridge players on gambling charges. Police reported finding a computer and score sheets at the scene, but no money, leading them to suspect that the players were transferring money online.

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