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Why so afraid? Human up! (Part 2)
Business, Detlef Reis, Published on 16/02/2017
» Four weeks ago, in the first part of this article, I pointed out that we are all descendants of brave, action-oriented and creative primal humans who boldly acted, created and collaborated to rise to the pinnacle of the evolutionary pyramid.
Archetypes and your brand
Business, Detlef Reis, Published on 20/11/2014
» Have you ever noticed that some people you meet remind you of others you have known? That character types recur in myth and the narrative arts? These character classes are called archetypes, and you can use them to learn about yourself as well as your brand.