Showing 1-10 of 766 results
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Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
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Thailand gains access to XTransfer platform
Business, Suchit Leesa-nguansuk, Published on 28/03/2024
» XTransfer, a Chinese fintech unicorn, has expanded its business-to-business (B2B) cross-border trade payment platform to Thailand to capitalise on global trade conducted by small and medium-sized enterprises (SMEs).
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Shopee puts live sales as its key to growth
Business, Suchit Leesa-nguansuk, Published on 28/03/2024
» E-marketplace Shopee has set an ambitious target to grow beyond e-commerce by offering upgraded services, in a bid to compete with the fast-growing TikTok Shop in live-stream sales.
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Grab targets substantial growth in 2024
Business, Suchit Leesa-nguansuk, Published on 27/03/2024
» Grab Thailand aims for a double-digit growth rate in 2024 after reaching profitability for the second consecutive year in 2023.
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TikTok looks to Shop Mall for growth
Business, Suchit Leesa-nguansuk, Published on 26/03/2024
» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.
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Influencer boom raises eyebrows regarding social impact
Business, Suchit Leesa-nguansuk, Published on 06/03/2024
» The rapid rise of influencer-based marketing is fuelling the local creator economy, but also raising concerns about negative effects on society.
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Punpro to form joint venture firm with Really Corporation
Business, Suchit Leesa-nguansuk, Published on 23/02/2024
» Online brand promotion and lifestyle platform Punpromotion Co (Punpro) and Bangkok-based startup advisory Really Corporation Co, better known as Sea Bridge, plan to set up a joint venture holding firm as a media and communication agency to help Thai brands expand globally, beginning with Vietnam.
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E-commerce players urge reform of sector
Business, Suchit Leesa-nguansuk, Published on 13/02/2024
» Tech pioneers are urging policymakers to address the country's digital deficit, which is expected to reach 200 billion baht per year.
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New VC funds to accelerate growth of startups
Business, Suchit Leesa-nguansuk, Published on 07/02/2024
» Several new venture capital (VC) funds are expected to accelerate the growth of startups this year after activity slowed during the pandemic and "crypto winter" the past few years.
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TikTok hints at challenge to YouTube
Business, Suchit Leesa-nguansuk, Published on 31/01/2024
» TikTok wants to leverage its 3 million content creators and 2.4 million sellers to help foster Thailand's creative industry while it prepares to compete with YouTube.
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