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  • LIFE

    A Frame Has No Name

    Guru, Mika Apichatsakol, Published on 15/07/2016

    » We're not unimpressed by the option of frames and shades spectacle labels have to offer this season. Oh no, not at all. Just the names of all their fabulous products are kind of a downer when getting round to ordering new glasses: "I'd like to get the RX4246V please" or "the SPR 56S". Geez, even typing that felt like accounting. Wouldn't it be added value to the consumer's experience to have more relevant and memorable product names to recite with enthusiasm at checkout? That's why we decided to rechristen some of our favourite designer eyewear from this season. You're welcome.

  • LIFE

    The right to rebel

    Guru, Mika Apichatsakol, Published on 24/02/2017

    » Feeling a little too square these days? Need a little more spunk in your daily life without having to rob a 7-Eleven? How about just amping up your style game by adopting the rebellious attitudes of a few fashion and beauty brands. From make-up to dress-up, we've got a list of locally available brands that aren't afraid to be in-your-face with their campaigns and product lines this season. Check them out.

  • LIFE

    Thailand the Avant Garde Capital

    Guru, Mika Apichatsakol, Published on 10/06/2016

    » Ten reasons why Thailand is the haute-est fashion hub.

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