Showing 1-10 of 21 results
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Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
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Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
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Huawei puts spotlight on better service
Business, Nanat Suchiva, Published on 01/03/2018
» BARCELONA: To capitalise on vast opportunities in emerging markets, telecom operators need to deliver better service to accelerate their return on investment (ROI), says Huawei Technologies.
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Line of the times
Business, Nanat Suchiva, Published on 19/02/2018
» Smartphones and mobile technology have been influential to the digital TV business and audience, changing the landscape of the industry. Now digital TV operators are leveraging their strategies to stay competitive after experiencing some difficult years.
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JKN plots more Indian soaps
Business, Nanat Suchiva, Published on 31/01/2018
» JKN Global Media Co, a content management and distribution company, wants to import more Indian series to tap growing demand among Thai audiences, saying it will overshadow Korean and Japanese content in the near future.
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TV channel Mono29 eyes B2.5bn revenue
Business, Nanat Suchiva, Published on 19/01/2018
» Mono29, the digital TV channel operated by Mono Broadcasting Co, is expected to break even within two years after recording a successful performance over the past three years.
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GMM Grammy tunes in to trend
Business, Nanat Suchiva, Published on 06/11/2017
» Despite the mounting threat of disruptive technologies, SET-listed GMM Grammy Plc, Thailand's leading entertainment company, remains adamant its music business will continue to drive revenue as the industry shifts to streaming platforms.
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RS sees Channel 8 rising to challenge with premium content
Business, Nanat Suchiva, Published on 01/11/2017
» SET-listed RS Plc is hopeful of thriving in the crowded digital TV industry next year because of its new content line-up during the prime time period, and aims to raise its advertising rate by 40% .
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For RS, diversity is strength
Business, Nanat Suchiva, Published on 07/10/2017
» A music company, a TV station, a health and beauty operator: RS Plc has assumed whatever form necessary to get through tough business times. Chief executive Surachai Chetchotisak, popularly known as Hia Hor (Brother Hor), strongly believes that such transitions have moved his company in the right direction.
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Dentsu Thailand stresses fundamentals as ad spending slides
Business, Nanat Suchiva, Published on 14/09/2017
» As the media landscape and regulations change, advertising agencies need to focus more on fundamental approaches to help brands effectively communicate their messages to consumers, says Dentsu Thailand, an affiliate of the Japan-based ad firm.
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