Showing 1-4 of 4 results
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Networked to the future
Asia focus, Erich Parpart, Published on 21/10/2019
» Growing up in Gaeta, a coastal city in central Italy between Rome and Naples, Nunzio Mirtillo always wanted to be a doctor to help change people's lives for the better. But new medical graduates have trouble finding work right away, so he decided to study electronic engineering instead. It was a decision he took with his parents in mind as well.
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Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
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Maximum mobility
Asia focus, Erich Parpart, Published on 28/08/2017
» From the day you book your air ticket to the moment you open your hotel-room door, travel these days can be a seamless experience for anyone with a smartphone. Paper documents, cash and credit cards, even room keys and cards are all becoming artifacts of the past. And because of the convenience, the growth of online travel applications of all sorts is surging.
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Brand battle
Asia focus, Erich Parpart, Published on 19/12/2016
» Value for money, local pride, and understanding of local needs are the top reasons why Asians are increasingly opting for local brands over global ones, market research has shown. A surge in nationalism and continuous technological advancement are supporting this phenomenon.
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