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Green tea captain gins up demand
Business, Darana Chudasri, Published on 04/04/2014
» Green-tea billionaire Tan Passakornnatee, who created his Ichitan brand image around his chubby face in a captain’s hat and entertaining sales promotions, again used marketing gimmicks to stoke demand in his company's initial public offering (IPO) shares in a bid to deliver a blockbuster hit to the stock.
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