Showing 1 - 10 of 311
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
Tellscore touts influencers
Business, Nanat Suchiva, Published on 14/07/2018
» As the trend of influencers picks up steam as a marketing strategy, Tellscore Co, an automated one-stop platform startup, plans to service brands and marketers keen on this trend.
Line TV adds original content
Business, Nanat Suchiva, Published on 30/06/2018
» Rapid success in its video platform has led Line TV to focus more on producing original content to tap into a broader audience.
DAAT: Digital ad spending to rise 16% on better tools
Business, Nanat Suchiva, Published on 23/06/2018
» Digital ad spending in Thailand is expected to increase by 16% to 14.3 billion baht this year based on the ongoing digital transformation, which offers more effective tools in reaching individuals, says Supachai Parchariyanon, the president of the Digital Advertising Association Thailand (DAAT).
Index splashes B100m amid revived activity
Business, Nanat Suchiva, Published on 20/06/2018
» Event organiser Index Creative Village Plc has invested more than 100 million baht to upgrade facilities as it seeks to scale up event management.
Bigo brings gaming app to Thailand
Business, Nanat Suchiva, Published on 14/06/2018
» Singapore-based Bigo Technology Co, an operator of live streaming and video broadcasts, has launched its live-streaming mobile game app in Thailand to capitalise on e-sports business.
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
DTAC Turbo set to rev up postpaid base
Business, Nanat Suchiva, Published on 07/06/2018
» Total Access Communication (DTAC), Thailand's third-largest mobile operator, has officially launched its latest 2300MHz 4G service to increase the number of postpaid customers at a double-digit rate while maintaining its prepaid clients.
NBTC confident of 3 bidders for auction
Business, Nanat Suchiva, Published on 06/06/2018
» Korkit Danchaivichit, deputy secretary-general of the National Broadcasting and Telecommunications Commission (NBTC), reaffirmed Thailand's three largest mobile operators Advanced Info Service (AIS), True Move, and Total Access Communication (DTAC) will join the bidding for 1800-megahertz spectrum licences.
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.