Showing 1-4 of 4 results
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Marketers should put their trust in innovators
Business, Detlef Reis, Published on 19/03/2015
» 'Business has only two functions — marketing and innovation," American management consultant, educator and author Peter Drucker once said, and he was right, although I would reverse the order, as innovation must create the products to be marketed. But helping marketers with innovation has shown me that marketers think like Drucker, with marketing being primary and innovation secondary.
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A look at creativity in the Year of the Monkey
Business, Detlef Reis, Published on 04/02/2016
» In a few days, it will be time to say Gong Xi Fa Cai and welcome the Year of the Monkey (or the Red Fire Monkey to be precise). Of all the animals of the Chinese zodiac, the monkey is the one most closely related to us humans. What creative inspirations can we get from the monkey to help us thrive in the coming 12 months?
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Stripping innovation down to its essential core
Business, Detlef Reis, Published on 14/04/2016
» Confucius said: "Life is really simple, but we insist on making it complicated." Have you ever realised that succeeding in business in general and innovation in particular is just about three things? Today, let's take a few steps back and look at business and innovation in the most simple, essential way.
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How to become a more fluent creative thinker (Part 1)
Business, Detlef Reis, Published on 18/08/2016
» How much of a fluent creative thinker are you? What is standing in your way to becoming a more fluent creative thinker? How can you enhance your creative fluency? Let's seek answers to these questions in today's column as well as the next.
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