BUSINESS

E-commerce forces brick-and-mortar stores to innovate

Asia focus, Erich Parpart, Published on 24/04/2017

» With e-commerce being fitted into their arsenals, retailers are now aiming to provide new experiences and greater convenience for shoppers. And while bricks-and-mortar stores will continue to exist, they are no longer places exclusively for shopping, but also must function as showrooms and fitting rooms.