Showing 1 - 10 of 30
Hotel chains fight for slice of Myanmar's tourism pie
Business, Saengwit Kewaleewongsatorn, Published on 22/06/2015
» Yangon: Myanmar wants to boost its food and hospitality standards to serve growing demand from international tourists, who are expected to number 5 million this year.
Thailand leads on dual-screen ratings
Business, Saengwit Kewaleewongsatorn, Published on 15/06/2015
» Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so.
Mullen Lowe shores up local stable
Business, Saengwit Kewaleewongsatorn, Published on 04/06/2015
» Mullen Lowe Group, a New York-based creative agency, has launched a local digital communications unit, Lowe Profero, to strengthen its fully integrated advertising network in Thailand.
Japan's Tri-Stage gains local foothold
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Tokyo-based home shopping TV operator Tri-Stage Inc has ventured into Thailand to tap the growing home shopping market here.
Plan B eyes provincial push, explores new media forms
Business, Saengwit Kewaleewongsatorn, Published on 27/02/2015
» SET-listed Plan B Media Plc, an out-of-home (OOH) media operator, will spend 300-500 million baht on media network expansion this year to cash in on growing urbanisation upcountry and to diversify into various forms of OOH media.
Ticket broker joins with MasterCard
Business, Saengwit Kewaleewongsatorn, Published on 24/02/2015
» Ticket distributor Thai Ticket Major has partnered with US-based financial services provider MasterCard to expand its customer base in Southeast Asia.
BEC-Tero forms JV to attract top concerts to Thailand
Business, Saengwit Kewaleewongsatorn, Published on 16/01/2015
» Live Nation Entertainment, a Los Angeles-based entertainment company, has formed a joint venture with BEC-Tero Entertainment Plc to promote international concerts in Thailand.
Thai brands 'lack international insight'
Business, Saengwit Kewaleewongsatorn, Published on 22/11/2014
» Lack of consumer insight into foreign markets is impeding Thai brands from becoming international ones even when they have potential, says Interbrand, a New York-based branding consultancy.
Firms urged to connect with buyers
Business, Saengwit Kewaleewongsatorn, Published on 05/11/2014
» Brands should raise customer engagement and tailor their message to individuals, says the ad agency Y&R Thailand.
Gen X leads multi-screen habit
Business, Saengwit Kewaleewongsatorn, Published on 01/09/2014
» Generation X tops the list of owners of at least two screen devices, making the multi-screen habit a norm for this generation who seeks success and perfection in life, says Intage Thailand, a Tokyo-based marketing research agency.