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Marketers urged to use tech
Business, Nanat Suchiva, Published on 17/01/2018
» Marketers and advertisers should apply artificial intelligence (AI), robotics and virtual reality technologies to differentiate themselves in an intensely competitive market, says New York-based marketing research company Envirosell.
Nielsen debuts ratings tool
Business, Nanat Suchiva, Published on 09/11/2017
» Nielsen Thailand has launched a multi-screen ratings measurement in Thailand for the first time in a bid to help marketers and media owners target offline and online audiences more effectively.