Showing 1 - 10 of 24
Thai brands failing to engage, says agency
Business, Saengwit Kewaleewongsatorn, Published on 02/06/2015
» Consumers are losing trust in Thai brands as they stick to similar marketing strategies and campaigns, says advertising agency Y&R Thailand, which conducted a brand asset valuator study in nine provinces involving 2,500 respondents across 130 product categories.
True4U eyes content splurge
Business, Saengwit Kewaleewongsatorn, Published on 28/05/2015
» True4U, a digital TV channel owned by True Corporation, has set aside 2 billion baht for content and studios this year and repositioned itself as a sports and entertainment channel, aiming for the top three in digital TV.
Thai TV risks forfeit of B1.6bn
Business, Saengwit Kewaleewongsatorn, Published on 27/05/2015
» Cash-strapped Thai TV Co risks losing its letter of guarantee worth 1.6 billion baht if it returns two digital channel licences to the National Broadcasting and Telecommunications Commission (NBTC).
Advertising sector targets boost from state stimulus
Business, Saengwit Kewaleewongsatorn, Published on 31/01/2015
» The advertising industry hopes the government’s economic stimulus will increase ad spending by 4-5% this year after the political turmoil and mounting household debts took a toll last year.
Stability, spending to spur advertising growth in 2015
Business, Saengwit Kewaleewongsatorn, Published on 17/12/2014
» The advertising industry is expected to grow 4-7% next year, driven by political stability and resumed confidence in consumer spending, says giant media agency Mindshare Thailand.
TV operators fight rule change
Business, Saengwit Kewaleewongsatorn, Published on 16/12/2014
» Satellite and cable TV network providers yesterday submitted a letter to the National Reform Council (NRC) requesting reconsideration of an amended regulation covering the channel numbering system.
Regulator blamed for Channel 3 dispute
Business, Saengwit Kewaleewongsatorn, Published on 01/10/2014
» The controversial Channel 3 dispute reflects a failure of the legal and regulatory systems of the national broadcasting regulator, says a group of academics.
Satellite, cable firms fight rule
Business, Saengwit Kewaleewongsatorn, Published on 10/09/2014
» Satellite and cable TV operators have voiced opposition to the planned amendment of channel arrangement regulations ahead of next month's public hearing.
Music industry benefits from digital beat
Business, Saengwit Kewaleewongsatorn, Published on 08/08/2014
» The Thai music industry is expecting a revival thanks to positive signs from streaming music providers and declining piracy.
IP law needs updating, say analysts
Business, Saengwit Kewaleewongsatorn, Published on 22/07/2014
» Legal experts are urging amendments to intellectual property (IP) law to catch up with new broadcasting technology and avoid a repeat of the recent World Cup football dispute between rights holder RS Plc and the National Broadcasting and Telecommunications Commission.